Palm is very curious as to how trending topics come to be on the Twitter. So curious in fact that they have partnered up with Federated Media to create a Trend Tracker that provides them with all the analysis they need.

The idea behind Trend Tracker is to let you know in advance the rising trending topics on Twitter. The Trend Tracker also provides real-time tracking and graphing of raising trends that are relevant to those you are watching.  Links are also tracked over Twitter and you can also view a trending topics popularity history. Overall this is a pretty impressive tool and goes to show you how important Twitter can be to a business.