Palm Pre ads hitting target audiences dead on
| by Shawn Brown on July 20th, 2009 |
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The demand for the Palm Pre is slowing and waiting lists are quickly disappearing. Since the release we have seen a number of TV spots as Sprint tries to rake in as many customers as they can while they have the device exclusively.
comScore has released a report that states the Palm Pre ad campaign that apparently nobody likes has hit the target marked for the device precisely. Just what market these commercials are aimed at is beyond me but hey if it’s working I guess you can’t complain. Apparently the ad reached 13 million people the day that it debuted with a significant portion being in the 18 to 24-year-old range.
If you still haven’t chimed in on what you think a bout the Palm Pre ads please comment and let us know. We are still looking for someone that these commercials appeal to.
1. thewiseone wrote on July 23, 2009
no chance. These ads are horrible.
2. Ddub wrote on July 23, 2009
you’re on crack with this one. The adds are widely ridiculed as horrible. By the people most likely to be in their target market. tech savvy early adopters on pre sites and forums
check out preecentral, everythingpre, and prethink.
great phone. horrendous ads. someone should be fired.
3. Huxley wrote on July 23, 2009
They appeal to me, so now you found one out of 13 million. Pre Rocks, and these spots are the most interesting thing on TV. In years. For real.
4. Ddub wrote on July 25, 2009
the add actually made me not want a pre. I got one anyways cause i decided before the add but that wierd albino chick talking about fricken reincarnation and not showing the phone or it’s features is just bad.
but check out the posts on precentral. even people that love the phone think the ads suck. i mean just look at the comments on youtube too. http://www.youtube.com/watch?v=6Z3UEF-paok
5. ryan wrote on July 29, 2009
are you kidding? the ad is great. no smack-talking. no flashy lights. it’s soothing. it’s encapsulating. and the copy covers a fairly poetic picture of not only the complexities of modern life, but the use of a phone as a tool with which to process it, rather than as a ‘cool points’-getting accessory. not to mention, this girl is beautiful with her minimalist style and gruff voice. i just think people don’t like seeing women selling them stuff unless they’re big-breasted with suggestive smiles.