Palm isn’t scared of Apple, taking the fight for mobile consumers directly to the iPhone’s front porch:

The ad drives home the point that the iPhone cannot run multiple applications at the same time while claiming the phone will cost you $1200 more over the length of your 2 year contract. With a headline saying “Perfect Timing” I’m sure Sprint hopes to get people to adopt their Palm Pre instead of re-upping for the new iPhone 3GS… will it work?

Negative advertising has its ups and downs and unfortunately, it will be impossible to measure the impact of this particular ad. In the end this might only end up helping Apple as anyone seeing this understands the only reason they’re attacking the iPhone is because it is largely viewed as the best phone. Why so blatantly call it out? Any press is good press and be ripping on the iPhone don’t Sprint/Palm kind of admit something here?

I’d like to see Sprint be a little more subtle in nailing the competition. When we heard about the reasons Palm gave their phone the name Pre it was because they DIDN’T want a trendy marketable name like “Storm” and they wanted to identify their OWN persona by doing it their OWN way. So why backtrack and compare yourself to all the other phones out there? I think Sprint should stick to Palm’s marketing tactics and move away from the head-on comparisons, instead inventing something completely theirs.

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